29% of Gen Z quit their first job within the first 12 months, costing employers £1B per year in replacement costs (in the UK alone!). This is a growing problem we are tackling head-on at OurGen.
OurGen is the HR Tech platform for early careers recruitment. We offer a new way for employers to attract the best of Gen Z talent, with authentic content that guides candidates on how to make successful applications.
We are a intergenerational team of talented young professionals and industry experts who have bootstrapped for the last 2 years, to build a high-potential startup that's ready for growth. After joining Unrest's accelerator programme, we are gaining momentum and now starting to outgrow our tech stack...
That's why we are raising a £600k S/EIS Pre-seed Round, and inviting you to join us on our mission to bring transparency to the early careers recruitment market.
Scroll down and click on each milestone to view a summary of what the we have achieved, all whilst bootstrapping.
OurGen idea is conceived
Oliver comes up with the idea to create a platform for his generation ("OurGen"), so that they can build successful futures for themselves.
Launch MVP v0.1
Launched Version 0.1 (MVP) website, and Oliver brings Tom on as a mentor. After initial interest from 100s of students, we validated that the idea can develop into a business.
We launched “ourPodcast” to speak with professionals and found that most popular episodes were interviews with current students who were successful candidates. This lead to the idea of producing "Insights".
OurGen Ltd Incorporated
Launch MVP v0.2
After market research indicating a lack of high-quality careers content for students, we launched v0.2 with new features; “ourInsights”, “ourGroups”, “ourResources”, “ourMentors and “ourPodcast”.
Freshers Fair in 6 universities
We launched our first ‘Freshers fair’ campaign in 6 university campuses to sign up students to use the OurGen v0.2.
Onboard NEDs and interns
Focused on building the team by onboarding the first NEDs and an internship programme, that grew the team to over 30+ people (with varying levels of involvement and ownership).
We learnt how to successfully launch and manage an internship programme and develop a company culture. More interns / team members helped to scale whilst running manual processes, but made management harder. Decided to scale down to tight-knit team by mid-2022.
1st Revenues generated
We received an inbound enquiry from a large student organisation to host their 3-day consulting summit. We charged £1.50 per student which gave them access to the events platform and supplementary content.
After the process we discovered that events management wasn't scalable but events did help with student perception and engagement with OurGen.
Launch survey with 800 responses
Released a survey asking users for feedback. We received over 800+ student responses and Oliver personally conducted 1-1 interviews with over 100 respondents.
We used this feedback to make major improvements to the way our content was delivered but also refine what types we should focus on, which were "Insights".
This informed the decision to deploy a B2C model in the early stages of the platform.
Hybrid event with Barclays
Hosted hybrid events in Canary Wharf with employer sponsors from the likes of Barclays Bank, attracting over 1,000 attendees for them.
We learnt that OurGen’s strengths in event management lied in being the online provider to enhance attendee experience with supplementary content and access to recordings.
Join Unrest Accelerator
Joined 4-month the Unrest Startup Accelerator programme who provided executive coaching, mentorship and invested in a new brand delivered by Uncommon.
Soft launched V1.0
Soft launched V1.0 of the ourgen.uk website and won the first paying B2C customers.
Implemented SEO strategy for content, out-ranking our biggest competitors on key search terms made by students.
We are obsessed with making OurGen the best possible platform for students to use. We have built a system for students to leave their feedback and here's a few examples of those who left a testimonial.